Our Philosophy

Our philosophy is based on the principles laid out by our founder and Captain, Ivo Laurencic. Even though he sat sail for some other waters in 2013, we continue on the course set by him. His philosophy was to always hire the best people for the job, to keep learning and teaching others, to motivate yourself and the people in your team, to love your job, and not just do it for the financial reward.

  • We focus on effective advertising that delivers real and measurable results for our clients
  • We work closely with our clients, helping them build their business by creating brands that live as a part of consumers’ lives and promote their loyalty and confidence
  • We make connections between brands, consumers and communications channels


Our intelligent HR Policy focuses on making our people our key benefit. That is why we always strive to employ the best talents available on the market, who constantly keep track with the international marketing, advertising and communication trends. We have created a balanced team with excellent individuals that are also team players with great experience and knowledge of the domestic market. 


We benefit from the experience of hundreds of created and implemented campaigns. Our process of work is based on an internationally recognized communication strategy development and implementation methods, techniques and tools. 


Our resources include a fully equipped graphic design studio including 3D modeling, video/audio production and editing studio, as well as permanent longer-term partnership and cooperation with over 100 professionals and companies specialized in a number of marketing related disciplines. 



Goran Sazdanovski

production director

He graduated Theory of Music, a logical choice when you take into consideration that he is related to practically every professional musician in Macedonia. From event management, to video production, to simply being in charge of the karaoke at our informal gatherings, he literally makes the job a song.

Jana Grbevska


She studied architecture and Russian language, but somehow ended up in accounting. She Is our wizard of numbers. Always complaining that she has the least creative job in the agency, she contributes to our campaigns by being the first “filter”, and potential customer that we test our ideas on. She further develops her creativity by writing some pretty good poems in rhyme for her eleven year old nephew’s home assignments.

Tome Kostadinovski

media director

The agency inside the agency, Tome is our mystery man. Always on the phone, discussing media plans, or possibly working for MOSAD or the CIA – when it comes to him either of these is an option.

Aleksandra Mikic

art director

The only parent in the creative department, she does what every mom does –making sure that everything is nice and pretty and that everyone behaves themselves. Always involved in some project that requires cutting, gluing, and arranging things prettily, from our handmade Christmas tree, to hanging colorful paper balloons on the walls, which cause children to ask if the agency is in fact a kindergarten.

Dean Stojkovski

administration manager

Seemingly quiet and reserved, you would never expect from him the deadly sense of humor that strikes when you least expect it. He’s our connection to the “real world”, taking care of all the practical things and silently reproaching us for being immature. (We’re not! And if you don’t believe us, we challenge you to a duel. You can choose the weapon, plastic swords or nerf guns, we have both). He’s been with us for 10 years so far, and his degree as a social worker probably helps him tolerate us.

Ilinka Crvenkovska

creative director

Since graduating from Art School and then getting a degree in dramaturgy has worked on film and in theater. After realizing that there is no money in art, started working in advertising and continued to do so for the last 10 years. Changed two agencies before settling in Idea Plus where she feels at home, and has the cupboard-full of all sorts of “necessary” things to prove it, among which a hot-water bottle.

Dejan Stojanovski

logistic support officer

The “invisible man” of the agency, always in the background, but making sure that everything gets where it’s supposed to get, and in time. Another one of our “Hitchcock type” characters, it will be no wonder if he decides to leave us for Hollywood one day.

Lira Dzokic


The youngest member of our team. When she arrived at the agency, the question of everyone’s mind was: “Is she crazy enough to fit in”. She was. Which is a rare thing these days. She has a degree in Corporate Communications and Public Relations, which explains why she is an expert in eating, singing, dancing in the streets, cooking, listening to other people’s troubles, drinking coffee, and other social activities.

Ilija Mickovski

graphic producer

If you need something printed, or molded, or constructed, or created from scratch, Icko is your man. Always on the go, from an event to the printers, from the printers to stores, looking for whatever strange object we need to have branded. If he looks familiar to you, it’s because he discreetly appears in some of our videos, in the style of Hitchcock.

Irina Nakov

account manager

She is our wonder woman – on the phone with clients, making a budget with one hand and writing an advertising strategy with the other – all at the same time. Apart from graduating as Communication Sciences Specialist, it’s probable that being a mom of a toddler plays a role in making her a multi-tasking expert.

Kosta Kacurkov

account manager

We suspect that his MA in International Politics and Diplomacy attributes to his skillful handling of clients. An ex male model, he has a smile that disarms even the most difficult of clients and co-workers. If it wasn’t for his persistent desire to sing out loud at all times, and the conviction that he does it well, he would be perfect.

Elena Bozhinova

graphic designer

If you are having a quiet conversation with a colleague, and suddenly someone starts shouting at you: “STOP ARGUING”, you know that it’s Elena. With a Bachelor in Industrial Design and a Master’s Degree in Interior Design for Commercial Spaces from a university in Barcelona, she decided to come back and work in Macedonia – luckily for us. She uses her Amazonian fighter spirit and energy constructively, from coming up with the most creative ideas, to organizing team gatherings.

Gorjan Boskoski


He graduated editing at Faculty for Dramatic Arts and for the past 7 years he’s been spending most of the time in the basement, where our editing studio is. Every time he comes up for air, there are a few moments of “who’s the new guy” confusion. But don’t worry, we regularly throw food down, and if this story has touched your heart and you would like to feed him, Ritter Sport chocolate is his favorite, any flavor.

Ivana Mladenovska

office assistant

She is the perfect office assistant – you don’t notice that she’s there until you need her, and then you can completely rely on her. Quiet and nice, always smiling, and probably the only “normal” person in the team. She graduated History and Archivistics, and joined Idea Plus to learn something new, which we hope she will.

Lidija Velevska

office assistant

Lide is our fairy godmother. At night, when we go to sleep, she comes and makes sure everything is clean and in its proper place. We never see her, but can definitely tell she’s been herе, and the fact that we still haven’t been infested by crocodiles is another proof of her invisible presence. She’s been with the agency from the very beginning.

Marija Kik

senior copywriter

After graduating from the JAT Flight Academy, she chose to fly metaphorically instead of literally, on the wings of her creativity. Her creative ideas always have an element of bringing people together and including everyone in the fun. She is the “spirit” in our Team Spirit. She’s also in charge of taking care of our pet turtles, Bisa and Djelanja.

Ivan Penev

graphic designer

He was born in Butel, the place where everyone else goes after they die, so maybe that is why he does everything backwards. According to his degree, he is a dentist. To everyone’s relief he chose to work as a designer, but persistently refuses to wear a scarf in order to look like one. The only guy in a creative department full of women, he provides the “corporate” and “serious” element to our design work.

Ana Todorovska

graphic designer

Was born against her will and still bears a grudge towards her parents. While she is waiting for the meteor that will save her from colleagues that insist on hugging her and being generally nice to her, she spends her time at the agency multitasking as a designer, pre-press operator and what she herself call “information desk”. With a BA in Pedagogy and a Degree from a design college, has a gift for educating younger colleagues, and even though she acts as if she cannot stand us, we know she adores us.

Dushica Savovska

account manager

The latest addition to our team, a vegetarian for ethical reasons since 2002, she tolerates the meat-eaters in the agency, but luckily our kitchen is big enough and equipped for everyone’s taste – from a blender to a greasy toaster. She has two degrees – one in Journalism and another one in Public Communications from a university in Bulgaria. Writing is her first love, but she also flirts with music and cries at good concerts. She tries to break stereotypes and prejudices, both in personal life and in her work, which comes in handy when you work in a creative industry.


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+389 2 310 9055


+389 2 317 7099


Dimche Mircev 18 


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